Building customer-centric products isn’t a trend, it’s a necessity. When Northwestern Mutual acquired Learnvest, it wasn’t to mold them into their ways of thinking—actually, it was the opposite. They wanted Learnvest’s innovative and customer-centric practices to improve their legacy company.
Kimberly Tzeng, senior product manager at Learnvest, was tasked with spearheading the revamping efforts of Northwestern Mutual’s website. She knew it would take more than just data to build a product that suited the needs of stakeholders and users alike. To build a successful product, they needed to be in tune with their customer's needs.
Join us to hear the five habits her team uses to deliver a customer-focused product experience.
Developed in Partnership with Growth Molecules
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