Absorb Software

Whether the team needed to understand how users felt about existing features or was considering rebuilding the admin experience, the team at Absorb Software found it time-consuming to collect client feedback. In some cases, the team based functionality decisions on a limited set of client feedback or would rely on its own opinions and gut instincts.

Though Absorb was already using Gainsight to support its client success efforts, Basford conducted his due diligence and evaluated numerous product analytics solutions. According to him, the multi-tenant nature of Absorb LMS, the company’s flagship learning management system (LMS) for businesses, with support for hundreds of client use cases made it hard to address his needs. But he discovered that Gainsight PX (previously Aptrinsic) – a product experience platform – was the best fit.