Benchmark: Product qualified lead (PQL) conversion rates

Findings from The Product-Led Growth Index 2022 indicate that free trials using PQLs result in a 2.8x higher conversion rate than those who don’t use PQLs. In a time when durable growth is critical for SaaS companies, that is a critical difference.

Learn how to define and use PQLs so that your team can effectively use PQLs in adoption, expansion, and retention strategies.

Inside you'll learn:

• The median results from companies who use PQLs and those who do not
  
• How to effectively define PQLs using behavior and product analytics
• Proven strategies for converting PQLs to paid accounts