With the growth of product management exploding over the last several years, there are more product teams than ever seeking advice on best practices and how to create successful products.
Much of the product advice available is from companies building products for consumers (Business-to-Consumer or B2C). However, there are important differences between creating B2C products and creating Enterprise products, also known as Business-to-Business or B2B. B2B2C companies face similar challenges.
Enterprise product managers and product teams face distinct challenges such as:
Do one or more of those symptoms sound familiar? What is an Enterprise product team to do?
Come hear Product Management author, trainer, and consultant Dan Olsen share his advice on Best Practices in Enterprise Product Management.
Dan will share relevant advice from his bestselling book The Lean Product Playbook.
Developed in Partnership with Growth Molecules
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