How Drift and Segment Used the Power of Product to Grow Their Business

Are you using your product as a growth lever?

Customer expectations are at an all-time high and vendor trust at an all-time low. To address the disconnect, product-led go-to-market strategies and product growth teams have emerged within enterprise SaaS companies.

Learn from product-led growth gurus, Guillaume Cabane, VP of Growth at Drift and former VP Growth at Segment, and Travis Kaufman, VP of Product Growth at Gainsight. They’ll share firsthand the strategies they used to acquire customers quickly and increase lifetime value.

In this webinar, you’ll learn:

• How to deliver a consistent experience throughout the funnel.
• Growth techniques that result in long-lasting customers.
• The tools you need to make it happen.
• And much more!