Whitepaper

2022 Gartner® Market Guide for Web, Product and Digital Experience Analytics

Read the 2022 Gartner Market Guide for Web, Product and Digital Experience Analytics to understand the impact product analytics can have on your business goals.

The 2022 Gartner Market Guide for Web, Product and Digital Experience Analytics evaluates product experience platforms, outlines the impact of product analytics for companies, and the key trends driven by product analytics, including AI and machine learning. Gartner states that “The ability to create seamless digital customer experiences and drive digital revenue has become an imperative for business success. From the 2021 Gartner’s View from the Board of Directors Survey, 69% of boards of directors (BoDs) have significantly accelerated their digital business initiatives, with nearly half (48%) citing the COVID-19 disruption for their organizations’ increased investment in digital initiatives in 2020. At the same time, from the same Board of Directors Survey, Analytics and AI are expected to emerge as the top game-changer technologies from the COVID-19 crisis.”

Use the 2022 Web, Product, and Digital Experience Analytics Market Guide to learn:

  • How companies are using product analytics as one of the key technologies to improve the overall digital customer experience
  • How the benefits of product analytics extend beyond just product management to key stakeholders across CX, UX, Development, Support, and IT
  • The key use cases and business outcomes to prioritize in order to impact revenue growth, profitability, brand awareness, user engagement, customer retention and improved CX

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. Gartner, Market Guide for Web, Product and Digital Experience Analytics, Melissa Davis, David Norrie, Aapo Markkanen, Adrian Lee, 26 April 2022.

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

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