The 2022 Gartner Market Guide for Web, Product and Digital Experience Analytics evaluates product experience platforms, outlines the impact of product analytics for companies, and the key trends driven by product analytics, including AI and machine learning. Gartner states that “The ability to create seamless digital customer experiences and drive digital revenue has become an imperative for business success. From the 2021 Gartner’s View from the Board of Directors Survey, 69% of boards of directors (BoDs) have significantly accelerated their digital business initiatives, with nearly half (48%) citing the COVID-19 disruption for their organizations’ increased investment in digital initiatives in 2020. At the same time, from the same Board of Directors Survey, Analytics and AI are expected to emerge as the top game-changer technologies from the COVID-19 crisis.”
Use the 2022 Web, Product, and Digital Experience Analytics Market Guide to learn:
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. Gartner, Market Guide for Web, Product and Digital Experience Analytics, Melissa Davis, David Norrie, Aapo Markkanen, Adrian Lee, 26 April 2022.
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