Case Study


Imprivata Drives Customer Retention and Account Expansion by Gamifying Customer Success Using Gainsight

Imprivata®, the digital identity company for healthcare, provides identity, authentication, and access management solutions that are purpose-built to solve healthcare’s unique workflow, security, and compliance challenges. Imprivata enables healthcare securely by establishing trust between people, technology, and information across the increasingly complex healthcare ecosystem. see less

With Gainsight, Imprivata has been able to:

  • Align CSM goals with customer outcomes to create accountability and increase customer loyalty
  • Equip CSMs to achieve incremental—or micro—goals aligned to one or more macro goals
  • Clearly show each CSM how they were performing
  • Enable managers to identify areas to focus coaching with each CSM

Read the case study to learn more.

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