This is a well-accepted fact among SaaS-modeled businesses. With increasing emphasis on customer success strategies that help drive durable growth, it’s imperative that company’s manage their expansion pipeline with the same rigor as their net-new customers.
Just as organizations have spent time and attention defining and enhancing their marketing and sales hand-offs, care needs to be taken to define how expansion revenue from existing customers is identified, managed and closed.
Our Gainsight Essentials team partnered with the sales experts at Pavilion to outline best practices and expert insights in the ebook Empowering Customer Success As An Engine For Growth.
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Developed in Partnership with Growth Molecules
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