Ebook

Gainsight’s Buyer’s Guide for Product Analytics and In-App Engagement Tools

The shift to the cloud has accelerated! As more people rely on digital products, Product Managers need to make data-driven decisions, test in-product messaging, and deliver an experience that delights users. Whether you are just getting started thinking about product analytics or looking to go deeper and act on those insights, our guide will help you determine how to choose the best solution for your business. This guide is applicable whether you have 100 users or 100 million.

Why download?

Marketing teams use automation technology, and sales teams rely on customer relationship management tools, but what do Product teams use to drive an informed roadmap? This Buyer’s Guide will help you determine the differences between a point solution versus a platform along with other critical steps in the decision-making process such as:

  • How product-led growth has led to the need for more in-depth product analytics
  • The benefits of analytics and engagement functions within one platform
  • The six main business challenges for product leaders
  • How to conduct a thorough research phase
  • And much more!
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