Unleash The Potential Of Through-Partner Customer Success
Seamlessly Involve Channel and Ecosystem Partners In Your Revenue Retention and Expansion Strategies
Partnerships can transform your business, increasing revenue and expanding your reach. However, through-partner marketing and sales strategies historically only focus on the buying side of the customer lifecycle. SaaS-modeled businesses are recognizing that partners remain involved as a trusted resource for customers well after the initial sale. This means those partners should also have a role in keeping customers engaged in post sales touch points to increase customer lifetime value.
Hear from Jay McBain, chief analyst - channels, partnerships and ecosystems at Canalys, and Jane Bossert, principal practice leader - ecosystems at IBM, about how organizations with subscription and consumption models are able tap into more growth by making their partner channels part of their customer success delivery.
With a Through-Partner Customer Success strategy and toolset, vendors can:
Support localized customer success delivery
Drive adoption of products and services in diverse markets
Expand breadth and depth of customer relationships
Add deeper insights and data inputs into customer health scores
Developed in Partnership with Growth Molecules
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