Case Study

Vidyard

Vidyard Builds Upsell Pipeline and Strengthens Customer Relationships By Understanding Customer Health

"Now we can actually be proactive and have strategic conversations with our customers at the right time, which is a much better experience for our customers.”
- Ellen Stafford, Customer Success Manager, Vidyard

Company Overview

Vidyard is a video marketing platform that enables customers to derive information on viewer- behavior for marketing automation systems and CRM. With Vidyard, customers can add video to their websites in minutes, get real-time analytics, syndicate video to social networks and YouTube, create calls to action, optimize search engine hits, capture leads, and brand their player skins all from one place.

Vidyard’s Customer Success team is responsible for onboarding and training customers, ensuring success with their platform through regular cadence calls. These touches make for a smoother hand off to the Account Managers, who handle upsell and renewals.

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