Product Marketing (PMM) sits at the intersection of product management and go-to-market teams - driving home the benefits and key value of each new product feature your team works tirelessly on. How PMM crafts the benefits of your features - using in-app, email, content, and other channels - can make a tremendous impact on your adoption, feature success, and overall business outcomes.
So how do your PM and PMM teams work effectively together to tell the right story?
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