Directing Traffic to Your Product: Achieving GTM Success with Product Marketing

Product Marketing (PMM) sits at the intersection of product management and go-to-market teams - driving home the benefits and key value of each new product feature your team works tirelessly on. How PMM crafts the benefits of your features - using in-app, email, content, and other channels - can make a tremendous impact on your adoption, feature success, and overall business outcomes.

So how do your PM and PMM teams work effectively together to tell the right story?

Learn about:

• How PM and PMM teams can work hand in hand to build strong, engaging, and omnichannel marketing around new and key features
• Sharing the right data points, technical aspects, and materials with PMM to create value-added marketing programs
• Creating compelling feature release marketing via in-app, email and other channels
• Tracking the ROI of your programs and collaborating for optimized impact on adoption and retention