WEBINAR SERIES

New Year, New Strategies – Kickstart Your 2024 Digital Customer Education Program

Digital Customer Education is a must-have strategy if you want to stay ahead of your competition in 2024.

Join us as we redefine customer education for the digital age in our New Year, New Strategies Bootcamp series designed to help you build a comprehensive and impactful digital education program.

From appointing a Customer Education leader and navigating the learning management system (LMS) market to creating awesome content and measuring the success of your program, each session is jam-packed with actionable insights, practical tips, and collaborative discussions you can apply to your strategy today.

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The series will cover topics on:

  • Avoiding surprises on customer churn risk and product adoption
  • Keeping the customer success outcomes in mind at all times
  • Tapping into the expansion potential of your customers to unlock new growth
  • Scaling your efforts through digital strategies and execution
  • Leveraging your product as a powerful tool for growth and scale
  • Embracing empathy and building connections on a human level with your customers

Webinar Schedule

JAN 18
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JAN 18

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10:00 am PT

The Captain’s Chair: How to Select the Right Leader for Your Digital Customer Education Team

You can’t build and launch a successful customer education program without a strong leader leading the charge. Whether you appoint one from your team or recruit someone new, join this session to learn about the tools and insights you need to select the right leader to guide your program to success.

  • The essential traits and skills to look for in a team leader
  • Strategies to find and interview top candidates, including essential questions to ask them.
  • Guidance on the roles and responsibilities to include in your job description (+a ready-to-use template).
  • Practical tips for evaluating candidates to ensure they’re the perfect fit.
Speaker

Speaker:

Lila Meyer Director of Global Education Services, Gainsight

FEB 01
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FEB 01

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10:00 am PT

Mapping Success in Digital Education: Understand Your Customers & Set Realistic Goals

You have a team leader. Now what? It’s time to put yourself in the shoes of your customers and set realistic goals that’ll help them—and you—succeed. Join us to dive into the goal-setting process to ensure you launch an academy destined to meet your customers’ unique needs.

  • The best ways to gather customer feedback and insights
  • How to set goals and prioritize them early in your journey
  • Who you should involve in the goal-setting process
Speaker

Speaker:

Lila Meyer Director of Global Education Services, Gainsight

Speaker

Speaker:

Kristine Kukich Principal Owner, The Training Sherpa

FEB 15
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FEB 15

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10:00 am PT

Captivate & Educate: Design and Build Impactful Courses for Your Customers

Leader? Check. Goals? Set. Let’s learn how to design courses that captivate your customers, help them retain key product information, and keep them coming back for more.

  • The core instructional design (ID) principles that’ll help you create courses that captivate your customers.
  • How to use different content mediums to tailor to various learning styles.
  • Examples of some of the best customer education courses out there (and why they’re so great).
Speaker

Speaker:

Lila Meyer Director of Global Education Services, Gainsight

Speaker

Speaker:

Joel Eaton Head of Product - E-Learning, Hornbill

FEB 29
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FEB 29

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10:00 am PT

Navigating the LMS Market: A Guide to Finding Your Perfect Match

The LMS market is jam-packed with options—and that’s great. Variety is the spice of life. Which one’s right for your program? We’re here to help. This session will explore the current LMS market, the features you absolutely need (and the ones that you might want to live without) and the tough questions to ask vendors.

  • How to truly assess the features and capabilities of LMSs.
  • Which questions to ask the LMS vendor to ensure you actually get what you pay for.
  • Best practices and tips (and a free template) to create a comprehensive request for proposal (RFP).
  • Insights on how to navigate pricing models and negotiate contracts that match your budget and usage expectations.
Speaker

Speaker:

Lila Meyer Director of Global Education Services, Gainsight

Speaker

Speaker:

Adrianne Hipsher Manager Customer Enablement & Programs, Bonusly

MAR 14
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NOW ON DEMAND

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MAR 14

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10:00 am PT

Captivate and Cultivate: How to Market Your Academy and Implement Learning into Your Customers’ Lives

Your academy is alive and kicking. What should you do next? Promote your academy to your customers, get them to walk through its proverbial doors, and instill learning into their day-to-day lives. Join us as we explore the tall task of promoting your new program and getting your customers just as excited as you.

  • How to promote your program internally and externally (they’re both equally as important).
  • Examples of promotional tactics we’ve seen work in the past.
  • Strategies for how you can get your customers involved in the promotional process.
Speaker

Speaker:

Lila Meyer Director of Global Education Services, Gainsight

Speaker

Speaker:

David O'Brien, Director of Customer Support, AgriWebb

MAR 29
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NOW ON DEMAND

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MAR 29

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10:00 am PT

Metrics that Matter – Mastering Measurement for Digital Training Success

We’ll be the first to admit that measuring customer education can be tricky—but it’s something you have to get right in 2024. We’ll look at a surprisingly simple way to measure the impact of training, talking points you can use to keep your leadership team on board, and how you can position your program for long-term success.

  • The simple way to measure the impact of customer education.
  • How to talk to your leadership team about the impact of training—and what to do if they push back.
  • Fresh features, roles, and capabilities you should look to add to your program as you grow.
Speaker

Speaker:

Lila Meyer Director of Global Education Services, Gainsight

Speaker

Speaker:

Ana Howes VP Customer Training & Enablement, SS&C Blue Prism

Register Today